CRITICAL READING #3: Research Methodologies The research methodologies I've read are all familiar to me based on my previous educational and professional backgrounds when I was back in the Philippines. I took up Marketing Management back in college and we had a course about market research and that's the first time I've encountered these methodologies. After getting my bachelor's degree, I worked as a Brand Manager for 4 years at one of the leading food and beverage manufacturing companies in the country. Being in that field, I've conducted and been a part of a lot of research studies for various products -- new and existing products. Looking back, what I remember was that the hardest part of conducting a research study was formulating your research question. That was the part of the project that took a lot of time; a lot of back and forth as having the right research question will more or less dictate the outcome of your project. Once you're confident th...